Allfunds is boosting the capacity of the wealth management industry to engage in the digital ‘fintech’ revolution by launching an API* Platform to over 550 leading financial institutions.
The move unleashes the potential for Allfunds’ wealth management clients to generate new revenue streams by developing innovative mobile applications (‘apps’), and other cutting edge digital services, to boost the customer experience.
Allfunds API initiative is the first of a number of innovative developments aimed at furthering its position, not only as Europe’s largest fund platform, but also as a trusted Fintech partner to the Wealth Management industry. The API Platform therefore not only offers a fully digitized way of accessing Allfunds range of fund services but it does so by providing access to third party applications using standardised APIs which comply with emerging regulatory norms such as Mifid II. This API Platform enables Allfunds to boost its digital ambitions including the upcoming offering of a brand new front-end web tool in the coming weeks, a future API developers’ portal and a holistic proposition to develop and manage front-end portals on financial distributors’ behalf.
With a new secure and reliable API Platform that link disparate systems and digital environments, Allfunds believes Wealth managers will have the building blocks to enable them to meet and exceed the expectations of customers for convenient mobile and other digital services.
Allfunds CEO Juan Alcaraz said,
“With the Allfunds API Platform, we seek to empower our customers, partners and their developers, to innovate and grow their businesses by enabling them to offer their customers a simpler, faster, safe and convenient way to interact with them. This Platform will integrate Allfunds’ technology and services into their digital solutions in an easy and cost-effective way. It will also reinforce our position as the technology provider who brings forward innovation to enhance the digital journey of our partners.”