Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, is equipping financial institutions to better serve beginning investors with the addition of tailored digital advice and education to Wealth Management Network from Fiserv.
Fiserv is adding these capabilities through an agreement with the financial services startup GoldBean. The agreement resulted from GoldBean’s participation in the INV Fintech accelerator launched last year by Bank Innovation and Fiserv to further innovation in financial services.
The GoldBean capabilities will be available to Fiserv clients on Wealth Management Network and can also be integrated with Unified Wealth Platform from Fiserv to support a single-platform strategy with a traditional managed-account program, helping financial advisors attract new customers with relevant new services.
“The GoldBean focus on advice and education for beginning investors brings a fresh approach to the wealth industry, where developing the pipeline of future wealth clients is a strategic imperative, but has not been well addressed from a product perspective,” said Cheryl Nash, president, Investment Services, Fiserv. “The partnership provides our clients with a low-cost digitally enabled advisory model that opens the door to new investors by providing them with a digital channel to start investing at their own speed.”
GoldBean is a graduate of the INV Fintech Accelerator designed to cultivate high-potential startups from around the globe and connect them with financial institutions that have an appetite for innovation. Bank Innovation and Fiserv developed the accelerator program with support from multiple participants including financial institutions and industry mentors. The program aims to drive innovation in financial services by making new capabilities available to more people.
GoldBean is an “investing for beginners” platform that was designed to promote financial literacy and empower users to be confident, self-directed investors. By analyzing people’s actual spending, the GoldBean digital investment platform creates customized portfolios featuring companies and brands that end users already know and use every day. The platform’s education modules and software help build strong financial habits and turn savers into investors. GoldBean’s capabilities can be leveraged by financial institutions, banks, and credit unions to provide financial education to their client base.
GoldBean utilizes an education-first approach to help financial institutions activate new investors. While Millennials are the focus, the educational content on the platform appeals to beginning investors of any age who may have never invested outside of their employers’ defined contribution plans. GoldBean education content covers the entire spectrum of earning, saving, borrowing and investing money, including a “financial learning center” which can also be implemented as a standalone feature for banks and credit unions.
“Our mission is to turn savers into confident investors,” said Jane Barratt, founder and CEO, GoldBean. “Our agreement with Fiserv, prompted as a result of our participation in the INV Fintech accelerator, will enable us to reach a much wider audience as we work with financial institutions to reach their customers with investment advice and education.”