22 October 2017
visit www.atos.net

Wirecard releases AI-powered omnichannel ePOS Suite

26 June 2017  |  2327 views  |  0 Source: Wirecard

Artificial intelligence is shaping the future of retail. Smart algorithms and data analyses are creating sustainable performance benefits across all levels of the retail supply chain.

With its Omnichannel ePOS Suite, Wirecard AG is the first payment provider to offer a fully integrated solution for self-learning analyses based on payment data in combination with other data sources. The evaluations substantially support e-commerce and high-street retail in implementing the following central growth concepts: increasing customer conversion, reducing customer attrition rates, predicting future consumer behaviour and linking points of sale with e commerce.

Jörn Leogrande, Executive Vice President Mobile Services at Wirecard: “Using our data evaluations and analyses, merchants can increase their metrics in important performance areas. Our previous experience has shown that sales increases in the double-digit percent range are realistic.”

Wirecard’s turnkey solution generates insights into customer segmentation and cohort analyses, for instance, to optimise marketing efficiency. This revolves around the concept of a data supported, real-time view of a retailer’s customer behaviour in its entirety and increasing the customer lifetime value - optimal customer retention.

Insights into customer attrition (otherwise known as customer churn) behaviour are another unique selling point of the Omnichannel ePOS Suite. Complex evaluations enable merchants to identify customers who may potentially shop elsewhere. By introducing appropriate marketing measures, retailers can achieve significant sales growth.

Analyses on anomalies, trends and sentiment, peak detection and time series based on country specific data as well as cohort analyses to assess the efficacy of marketing measures are additional beneficial tools. The Omnichannel ePOS Suite can be used in pre-existing systems without incurring large expenses.

Markus Braun, CEO of Wirecard: “The Omnichannel ePOS Suite is the first step towards large scale digital transformation in the retail sector. Over the next few years, data analyses using artificial intelligence and machine learning will play an increasingly important role in their business area. Based on our analyses, we are able to reduce risks and increase the chances of success for our partners. This means that all parties involved can gain a significant competitive advantage, which is why the omnichannel ePOS suite marks a decisive step for the future of payments.”

Visitors to Money2020 Europe, one of the world’s largest FinTech conferences, in Copenhagen can find out more about the Omnichannel ePOS Suite from today. Visit us at trade stand A20 in Hall C2. Additionally, Jörn Leogrande will take part in the podium discussion “Driving contactless payment adoption: What’s in store for the future?”.Tuesday 27 June from 3:50pm to 4:40pm.

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.innotribe.com Register now

Top topics

Most viewed Most shared
Mastercard to roll out blockchain APIMastercard to roll out blockchain API
12815 views comments | 17 tweets | 28 linkedin
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
12004 views comments | 22 tweets | 28 linkedin
satelliteGates Foundation backs Ripple collaboratio...
9476 views comments | 13 tweets | 10 linkedin
Sibos 2017: API or the highwaySibos 2017: API or the highway
8919 views comments | 11 tweets | 22 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
8505 views comments | 9 tweets | 18 linkedin

Featured job

circa £250K total package
London

Find your next job