German fintech startup zuper targets crowdfunding raise

Source: zuper

“Higher and higher fees, little innovation, fewer branches: banks have left their customers behind,” says Alexey Rubtsov, the co-founder of a new German fintech startup, “We want to flip that power dynamic into the hands of the customer and put the people first”

With a unique strategy and technology to deliver more convenient money management to the public, zuper GmbH — a startup team based in Munich — has just launched a €500,000 campaign at Seedrs, Europe's largest equity crowdfunding platform.

“We’ve already raised over €1 million in private investment, but this crowdfunding raise at Seedrs gives us a chance to involve more people who understand how we want to improve personal finance,” said Rubtsov, “Retail banking is a €68.3 billion market in Germany alone, but people everywhere have these needs, so our opportunities reach across Europe and around the world.”

Chosen as one of the "50 most promising early-stage startups" for Fintech.Pioneers by Pioneers.io, Zuper soft-launched Android and iOS apps in January and has steadily grown its user base in the German market. To date, more than 2,300 people who have chosen to download the app.

“With our apps, we help our users to get control of their finances. That’s today, but the big picture is so much more than that — we’re working to help people become financially healthy. Thanks to machine learning and AI, zuper is going to make it easy for people to navigate the tricky parts of money management and integrate wealth-building into their everyday lives.” Rubtsov said.

The zuper app — available in German or English — can be found in the iPhone and Android app stores in Germany.  

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