The partnership, which will be live at the end of this year, will see Iceland join a host of other retailers including Morrisons, River Island, Virgin Atlantic, Topman, Topshop, Pizza Express and more, who have all adopted Bink’s world first ‘Payment Linked Loyalty’ technology platform.

Payment Linked Loyalty (PLL) enables consumers to automatically collect & redeem points, offers & rewards from their favourite stores by simply using their existing payment card.

Customers that scan their Iceland Bonus Card into the Bink app along with their existing a Visa, MasterCard or American Express payment card/s will automatically receive offers, special content and arrange home delivery during checkout without the need to present additional plastic to verbally provide personal information.

For Iceland the partnership enables a frictionless customer experience, a deeper understanding of customers individual needs, provides personalised rewards and displays the Bonus Card savings balance in a mobile app for the first time.

The agreement marks another success for Bink as it continues to turbo charge the UK loyalty industry.

Founder and CEO of Bink, Lee Clarke said:
“Partnering with one of the nation’s favourite supermarkets is further evidence that Payment Linked Loyalty is here to stay. We’re delighted to have Iceland on board and we’ll continue to work towards adapting the loyalty industry to meet the needs of today’s modern consumer.”

Iceland CEO Malcolm Walker said:
“An increasing number of our customers are mobile savvy and partnering with Bink lets us stay relevant to them and their shopping needs. We’re thrilled to be introducing Bink across our 880 UK stores and look forward to the benefits it will bring for both us and our customers.”