InAuth, a leading provider of digital device intelligence solutions for a mobile-first world, today announced its expansion into the Japan & Asia Pacific (JAPA) regions, bringing its device authentication tools into one of the fastest-growing regions for mobile transactions.
The move is part of the company’s aggressive, multi-pronged growth strategy to expand its geographic footprint beyond North America.
In addition to the opening of the JAPA markets, InAuth maintains offices in Boston, where it is headquartered, as well as California and London, which serves Europe and the Middle East. Today, InAuth solutions are in use by some of the world’s most widely recognized brands. The company was acquired by American Express in December 2016.
“The Asia-Pacific region is experiencing explosive growth in mobile transactions across every sector, from financial institutions and payment processors, to e-commerce and m-commerce providers,” said Mark Dawes, InAuth General Manager for JAPA. “Organizations must implement next-generation device intelligence solutions to combat fraud and reduce risk and exposure, as well as enable them to innovative and fully leverage the mobile channel. We look forward to bringing our advanced solutions to this region and helping businesses protect themselves and their customers.”
“We are excited about our expansion into this region and the many opportunities to work with industry-leading businesses to help them better protect their mobile and browser channels,” said InAuth President Lisa Stanton. “We enter this market recognizing businesses’ need for advanced insights and intelligence to reduce fraud risk in their digital channels, as well as protect their brand reputation and customers. With a growing client base of marquis global brands, strong strategic partnerships and an experienced management team now in place, InAuth is well-positioned to help organizations in this region successfully navigate the complexities of a mobile-first world.”
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