I-design and Cardtronics UK today announce that they are supporting Comic Relief, one of the UK’s biggest charity fundraisers, by using interactive comedy on ATMs to raise awareness for the 2017 Red Nose Day campaign.
ATM marketing specialist i-design, known to consumers under its atmAd brand, and ATM operator Cardtronics UK are donating advertising space on cash machine screens to promote Comic Relief’s messages in the run up to Red Nose Day on the 24th of March.
Launched on the 18th of February, almost 3,000 ATMs across the UK feature jokes, which are displayed on ATMs while customers wait for their cash. Customers are then encouraged to interact with the advert by voting on whether the joke made them smile. Prior to this, generic Red Nose Day adverts were displayed to over 3 million ATM customers, raising awareness for the campaign.
The power of i-design’s on-screen-questionnaire function on Cardtronics UK ATMs became apparent in the run-up to the EU referendum in the summer of 2016. Ahead of the vote, Cardtronics gathered over 85,000 responses from their cash machines, predicting a 52-48 leave majority. The accuracy of the findings was unmatched by the majority of publicised statistics, showing the power of using cash machines to test the ‘pulse of the nation’.
Rosie Baker, Marketing Executive at Comic Relief, said: “Making people smile is the key to our campaign, and being able to bring that to people when they might not expect it, such as when at a cash machine, is something we’re keen to champion again in 2017. This year, we’re hoping to have as many people interact with Red Nose Day as possible, and our activity with Cardtronics and i-design is a great step in that direction.”
Jack Vincent, Head of Business Development of i-design, said: “Through supporting Red Nose Day, we are able to spread the message far and wide to a large audience. Our software is offering Comic Relief a way to interact with customers that is unique to this digital out of home advertising channel.”
Tim Halford, Managing Director of Cardtronics UK & Ireland, said: “Our UK cash machine network reaches almost every community across the country. Through this project, we’re helping Comic Relief interact with thousands of people throughout the UK every day.”