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Millennials drive US mobile banking

28 February 2017  |  3214 views  |  0 Source: Fiserv

Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, today released the results of Expectations & Experiences, its quarterly consumer trends survey.

The survey confirms that consumers use a blend of digital and traditional channels to manage their finances and make payments, with millennials accessing mobile banking nearly three times more than other generations. While consumer satisfaction remains high when it comes to primary financial organizations, with 76 percent rating them an eight or higher on a scale of zero to 10, many consumers express less satisfaction with their financial health compared to other areas of life.

The survey of more than 3,000 U.S. banking consumers was conducted online by Harris Poll on behalf of Fiserv in August 2016.

“The latest Expectations & Experiences survey underscores the day-to-day concerns about money that still loom large for consumers, even as there are more options available than ever before in how they can manage their finances,” said Mark Ernst, chief operating officer, Fiserv. “For banks, credits unions and billers, this is an opportunity to go beyond offering products to creating experiences that are essential to people’s lives, anticipating their needs and giving customers control and confidence in their financial futures.”

Digital Engagement

When it comes to how consumers access financial services, the shift towards self-service in online and mobile channels continues to mature. Online banking websites accessed via a computer remain the most frequent way consumers access their primary financial organization, six times on average in the past month. Among millennials, however, mobile leads in frequency by a significant margin: over a 30-day period, millennials accessed their financial organization via mobile app or browser 8.5 times on average versus 3.1 times for non-millennials.

Overall, while millennials reported lower satisfaction than older counterparts both with their financial health (32 percent vs. 38 percent, respectively) and primary financial organization (69 percent vs. 79 percent, respectively), they are the most engaged segment overall in terms of channel access. With the exception of using their financial institution’s website or visiting a physical location, millennials frequent other channels with greater or equal frequency than older generations.

Traditional methods of managing household finances and payments remain in the mix, even when many people don’t prefer them. For instance, while just 6 percent of consumers cited checks as their most preferred method of payment, 58 percent of consumers said they cashed a check within the last three months. Faster access to funds was identified as a need, with 44 percent of consumers needing immediate access to funds from a check within the last year. Common needs cited for immediate check funds include daily expenses (26 percent), covering bills (20 percent) or to avoid late fees on payments due (10 percent), among those who have ever cashed a check.

Signals of Financial Anxiety

Overall, the survey found consumers are less content with their financial health compared to other areas of life. Just 36 percent of consumers rated satisfaction with their financial health as an eight or higher on a scale of zero to 10, lowest among other rated aspects of life. Larger percentages of consumers rated their satisfaction as an eight or higher for emotional health (52 percent), social life (44 percent) and physical health (43 percent).

If asked to pay back a $500 loan today, 39 percent of consumers would have trouble or would not be able to pay the loan back. If they were to receive a $1,000 in funds unexpectedly, almost half of consumers (47 percent) said they would repay a debt.

Security Remains Top of Mind

Concerns about security of financial data and transactions are a persistent theme throughout the quarterly Expectations & Experiences surveys. When presented with various financial tools from either a financial organization or other company, the tools receiving the most interest were security-related: 65 percent indicate interest in security programs to safeguard mobile activity, while 58 showed interest in biometric methods (voice, fingerprint, palm scan, etc.) to replace passwords for identity verification for online or mobile banking.

People also showed interest in services that enabled them to secure their physical debit and credit cards via mobile devices. Among smartphone users with debit and/or credit cards, 60 percent indicated interest in using their smartphone to respond to credit or debit card fraud alerts, and an almost equal number indicated interest in receiving card transaction alerts for credit cards (61 percent) or debit cards (62 percent) to quickly identify fraudulent transactions. 

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