Institutions that do not traditionally offer investment products, or stopped offering them post RDR, can now use Wealthify’s technology to access a rapidly growing market.

The move offers financial organisations, including banks and insurance firms, with an off the shelf automated and FCA approved investing solution. The technology can be both own or co-branded depending on preference and implemented in as little as two months; compared to the minimum 18 months it would take to build from scratch. Alternatively, Wealthify will also offer APIs to institutions that want to provide an automated investing service with all front-end user interfaces designed, developed and maintained in-house.

Once consumers are signed up, Wealthify experts build personal investment plans aligned to an individual’s attitude to risk, then invest, monitor and manage their money for them daily. The service is built for the digital age, allowing users to check their investment plans on a phone or tablet, and withdraw or deposit 24/7.

Richard Theo, co-founder of Wealthify commented: “Our mission is to democratise investing. We’ve already made strides towards this, and white labelling our technology is the next logical step in making affordable and easy-to-use investing services available to an even wider range of people. Our tried-and-tested infrastructure and award-winning UX enables financial institutions to offer a new service to customers without having to employ an expensive tech team to build it, allowing them to enter a rapidly expanding market in a short timeframe.”

Wealthify’s founders have a strong heritage in white labelling financial services products and solutions to blue-chip companies, with a focus on low-cost, scalable operating models that can accommodate high volumes with ease.