The partnership will enable ICICI Securities’ 4 million clients on ICICIdirect.com, India’s leading investment portal, to diversify their investments outside of the Indian domestic market and access multi-asset investment opportunities, through an intuitive trading experience on the award-winning trading platform SaxoTraderGO.

With ever increasing globalization, diversification has become an important objective for all investors to spread risks and opportunity across geographic regions and asset classes as countries experience and behave differently at various points of the economic cycle. Investing in developed countries such as US, APAC and Europe, not only provide exposure to well-known international companies with stable income and growth, it also provides investors with the opportunity to capture short-term opportunities efficiently.

Commenting on the partnership, Kim Fournais, Co-Founder & CEO, Saxo Bank A/S said, “India is an incredibly important growth market with a growing number of investment professionals and a very tech-savvy population. ICICI Securities has established itself as one of the leading investment firms in India and will now be able to offer their clients access seamless to global capital markets. This partnership once again highlights our ongoing commitment to be a trading facilitator for banks and brokers around the world.”

Ms Shilpa Kumar, MD & CEO, ICICI Securities Ltd said, “For almost two decades, ICICIdirect has been offering Indian investors the opportunity to invest and build their financial goals in a convenient and knowledgeable way. Through our partnership with Saxo Bank, we have now brought investment opportunities in Equity Markets, ETFs and Bond Markets across 24 countries to our customers at their fingertips. This we believe will help them to diversify their portfolio outside of India. I believe the partnership with Saxo Bank will help our clients leverage our combined strong knowledge and superior platforms and ensure they have access to the broadest set of global capital markets investment options.”

SaxoTraderGO is the Saxo Bank’s next generation platform built with Saxo’s OpenAPI technology offering functionality across the entire trade cycle - from pre-trade to execution to post-trade services for Stocks, CFDs, Futures, Options, FX and Bonds. The platform further allows Saxo’s global partners to integrate the trading and investment capabilities directly into their own applications and systems.

ICICIdirect.com, the financial investment portal from ICICI Securities is a market leader in online and offline financial product distribution. More than 4 million Indian investors take advantage of the award winning research and technology to invest in Indian equities.