Finnish fintech start-up Enterpay has closed an investment from NFT Ventures.
With the investment, Enterpay will have the strengths to start the preparation for entering the international markets.
Enterpay is a Finnish fintech start-up founded in 2013 that specializes in developing payment solutions for B2B ecommerce. As the B2B market becomes more consumerized, Enterpay will tend to the B2B buyers’ new consumer-like needs. Its automated payment service enables B2B buyers to make purchases for their company in real time, with no preregistration or company credit cards simply with an invoice. Unlike other players on the market, Enterpay does not compete with other financial companies but provides its service in collaboration with them.
NFT Ventures, a Swedish venture capital firm, focuses on financial technology start-ups with scalable concepts operating mainly in Northern Europe. In Enterpay the investment will be used to scale up its business in the domestic market in Finland and to expand to the Nordics. On top of targeting new markets, the investment will go to further developing Enterpay’s product’s user experience and service features.
"It is very encouraging that we are now investing in Enterpay - a company that we know has a very interesting offer to the market. Enterpay is also our first investment in Finland,” says Johan Lundberg, CEO of NFT Ventures.
“As an investor NFT is ideal for us, as it can support our international growth not only through its investment but also through its know-how and international networks. In this sense, cooperation with NFT that specializes in financial technology is particularly relevant to us. NFT will bring more skills and resources also to the marketing of our products,” says Jarkko Anttiroiko, CEO of Enterpay.