15 December 2017
visit www.avoka.com

Starbucks debuts voice ordering with Amazon Alexa

31 January 2017  |  7838 views  |  0 Source: Starbucks

Today (January 30), Starbucks is taking the next step toward evolving the digital customer experience by launching voice ordering capabilities within the Starbucks mobile iOS app and the popular Amazon Alexa platform.

These features are an extension of Starbucks Mobile Order & Pay, which allows customers to order and pay for their items before arriving at their store, further extending the barista and customer interaction within the company’s digital ecosystem.

Select customers can now order coffee “on command” using My Starbucks® barista as part of an initial feature rollout integrated seamlessly into the Starbucks mobile app for iOS. At the same time, the company is launching a Starbucks Reorder Skill on the popular Amazon Alexa platform. Both features allow customers to order from Starbucks simply by using their voice.

“The Starbucks experience is built on the personal connection between our barista and customer, so everything we do in our digital ecosystem must reflect that sensibility,” said Gerri Martin-Flickinger, chief technology officer for Starbucks. “Our team is focused on making sure that Starbucks voice ordering within our app is truly personal and equally important was finding the right partner in Amazon to test and learn from this new capability. These initial releases are easy to use providing a direct benefit to customers within their daily routine and we are confident that this is the right next step in creating convenient moments to complement our more immersive formats. We expect to learn a lot from these experiences and to evolve them over time.”

Previously announced at Starbucks Investor Day, My Starbucks® barista, is powered by groundbreaking Artificial Intelligence (AI) for the Starbucks® Mobile App. The integration of the feature within the mobile app allows customers to order and pay for their food and beverage items simply by using their voice. The messaging interface allows customers to speak or text just as if they were talking to a barista in-store, including modifying their beverage to meet their personal preference. This beta test of My Starbucks® barista will be available to one thousand customers nationwide with plans for a continued phased rollout through summer 2017/ An Android version will follow later this year.

The Starbucks Reorder Skill for Amazon’s Alexa platform leverages Starbucks Mobile Order & Pay technology, allowing customers to order their “usual” Starbucks food and beverage items as they move throughout their day. Customers simply need to say “Alexa, order my Starbucks,” giving them the ability to order their usual items from their store wherever they have an Alexa device.

Starbucks offers the largest and most robust mobile ecosystem of any retailer in the world with 13 million Starbucks Rewards™ members in the United States alone and more than 27 percent of transactions occurring via mobile device. Starbucks Mobile Order & Pay currently accounts for more than 7 percent of transactions in U.S. company-operated stores.

Comments: (0)

Comment on this story (membership required)

Related blogs

Create a blog about this story (membership required)
visit www.response.ncr.comvisit www.solutions.lexisnexis.comvisit www.atos.net

Top topics

Most viewed Most shared
Deutsche Bank paper hails 'huge' blockchain potentialDeutsche Bank paper hails 'huge' blockchai...
10194 views comments | 16 tweets | 25 linkedin
satelliteRipple completes XRP Lockup
9334 views comments | 3 tweets | 2 linkedin
PSD2: Laying the regulatory foundation for a new age in paymentsPSD2: Laying the regulatory foundation for...
8935 views comments | 17 tweets | 36 linkedin
Alior Bank to use Open API platform and accelerator to create fintech marketplaceAlior Bank to use Open API platform and ac...
7592 views comments | 20 tweets | 11 linkedin
Australian Government amends AML rules to cover digital currenciesAustralian Government amends AML rules to...
7218 views comments | 15 tweets | 24 linkedin

Featured job

Competitive package
New York City, NY - USA

Find your next job