30 April 2017
visit nextgenbanking.co.uk

Vietnamese MNO Vietnamobile partners Fortumo on carrier billing

05 January 2017  |  2714 views  |  0 Source: Fortumo

The Vietnamese mobile operator Vietnamobile (part of Hutchison Asia Telecom Group) and the mobile payments company Fortumo are today announcing the launch of carrier billing on the Google Play app store.

Thanks to the partnership, more than 10 million Vietnamobile subscribers can now conveniently purchase apps and in-app content from the app store by charging payments to their phone bill.

In Vietnam, credit card penetration is below 2% while more than 40% of people own a smartphone with the number expected to continue growing during the coming years. Carrier billing is among the most popular payment methods in Vietnam which means this is the first time many Google Play users can make payments on the app store. Additional information on the Vietnamese carrier billing market can be found from Fortumo’s market report on Asia.

“Vietnam is one of the fastest growing economies in Asia and mobile services are a large part of this. Fortumo is proud to be chosen as a partner by Vietnamobile for launching carrier billing on Google Play. Integration with Fortumo’s platform provides Vietnamobile with a robust and scalable solution for connecting them to the world’s largest digital merchants through one integration, along with superior analytics. The partnership further ensures Fortumo’s status as the leading provider of carrier billing in Asia,” said Gerri Kodres, Chief Business Officer at Fortumo.

In addition to connecting leading app stores, Fortumo provides access to large digital merchants in other segments such as music and video streaming (Fortumo recently announced a partnership with Spotify in Asia), social networking and gaming, which can be activated by carriers with the same integration. Thanks to partnering with Fortumo, carriers also get access to Fortumo Insight, a sophisticated data analytics platform which helps carriers track and analyze revenue from app stores and assess the effectiveness of subscriber marketing campaigns.

In addition to Google Play, Fortumo’s direct carrier billing platform is also used by digital media providers (Spotify, Sony, HOOQ, Gaana) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio). To enable carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world. 

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
Find out moreVisit capgemini.comvisit dh.com

Top topics

Most viewed Most shared
Six global banks join Swift DLT trialsSix global banks join Swift DLT trials
7942 views comments | 16 tweets | 36 linkedin
BBVA steps up fintech acquisition strategy with purchase of OpenpayBBVA steps up fintech acquisition strategy...
7092 views comments | 17 tweets | 16 linkedin
JPMorgan formally quits R3JPMorgan formally quits R3
6787 views comments | 25 tweets | 15 linkedin
Should central banks open up payment and settlement systems to non-banks?Should central banks open up payment and s...
6249 views comments | 22 tweets | 21 linkedin
Token raises $15.7 million as PSD2 approachesToken raises $15.7 million as PSD2 approac...
6006 views comments | 20 tweets | 20 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job