Broadridge Financial Solutions, Inc. (NYSE: BR), a provider of technology and operations, communications and data and analytics solutions for financial services firms, has significantly expanded its on-the-ground presence in the region, affirming its commitment to the Asian market.
Last month, Broadridge moved to its new Asia Pacific headquarters located in Singapore’s Central Business District offices and made an additional appointment in the Asia Pacific market. The new office hosts teams dedicated to sales, product support, marketing and communications. These teams are complemented by local-market specialists working on the ground in five major markets across the region.
“2016 has been an exciting year for Broadridge. The launch of the new Singapore office is the culmination of years of building our presence across the Asia Pacific region,” said David Becker, head of Asia Pacific for Broadridge. “It enriches our ability to help financial services providers across the region maximise revenue growth by enriching client engagement, enhancing risk management and optimising operations efficiency.”
The new office opening follows on Askin Leung’s expanded role as head of the company’s Hong Kong office. In his new role, Askin builds on his deep knowledge of client and partner needs across market segments to lead Broadridge’s business for North Asia. He also continues in his previous capacity as regional director of investment management solutions for Asia Pacific. Askin joined Broadridge in 2009 to launch the investment management solutions business in the region and has led the division to emerge as the market leader.
Becker commented, “We are excited about Askin’s expanded role and responsibilities. Askin brings a wealth of insights and on-the-ground experience in Asia markets. He will play an important role in ensuring that Broadridge understands how to serve the rapidly evolving needs of our clients and partners."
As part of its commitment to playing a leading role in the Asia Pacific region, Broadridge has also joined influential industry organisations to contribute to the wider discussion of how industry standards and practices are evolving. The company is now active in:
- ASIFMA (Asia Securities Industry & Financial Markets Association) – An independent, regional trade association that aims to promote the development of mature and efficient capital markets. (Joined in July 2016.)
- International Bankers Association of Japan – A Japan-based trade association for foreign banks, securities firms and associated financial services firms. (Joined in August 2016.)
- AIMA (Alternative Investment Management Association) – A global group representing alternative asset managers. (Joined in October 2016.)