Cognizant (NASDAQ: CTSH) today announced that it has entered into a definitive agreement to acquire privately-held Mirabeau BV, a digital marketing and customer experience agency specializing in industries such as travel and hospitality, financial services, retail, and B2B sectors.
The acquisition will expand Cognizant's digital business capabilities in the Netherlands and across Europe. The terms of the transaction were not disclosed.
Based in Amsterdam, Mirabeau works with leading brands such as KLM, ING, Air France, Maxeda, MoneYou, LeasePlan.com, and Transavia. Leveraging its comprehensive design, branding and technology expertise, Mirabeau helps clients develop and implement their digital marketing strategies and build engaging omnichannel customer experiences. Mirabeau has won multiple awards for its work, including a Dutch Interactive Award, a Lovie Award, and a Spin Award.
With the close of the acquisition, approximately 260 specialists from Mirabeau will become a part of Cognizant's Digital Business practice.
"The most successful companies are the ones that combine marketing, operations, and technology to drive comprehensive digital transformation," said Adjan Kodde, CEO at Mirabeau. "By joining forces with Cognizant, we are even better positioned to help our clients succeed in this fast-changing, highly competitive marketplace by delivering improved personalized experiences across multiple devices. Our combined knowledge and experience will help us provide superior solutions to our customers in the Netherlands and internationally."
"The future of the digital economy will be built on experiences consumers have as they bank, stay healthy, insure their families, and move through the interconnected world. Companies in consumer-facing sectors are increasing their investments in interactive solutions to provide better, more personalized experiences to their customers," said Santosh Thomas, President, Global Growth Markets, Cognizant. "To help our clients drive growth, Cognizant Digital Business links social science research, digital strategy services, design thinking, marketing services, analytics, IoT products and services, cloud applications, and interactive content management. Mirabeau further strengthens our ability to work with clients to identify important insights, develop strategies, and then design, prototype, and scale meaningful product and service experiences."