13 December 2017
visit www.avoka.com

Fluent rebrands as Hijro, announces Blockchain Trade Asset Marketplace

18 November 2016  |  4067 views  |  0 Source: Fluent

Fintech company Fluent, the financial operating network for global trade, rebrands as Hijro [/ˈhīdrō/] and announces the Hijro Trade Asset Marketplace built on distributed ledger or blockchain technology.

The Hijro team will continue to build on their successes over the past two years which included a $2.5MM seed round as they continue to attract banks, businesses, and non-bank lenders to the Hijro Trade Asset Marketplace.

The rebrand to Hijro represents a refocus for the company, emphasizing their goal to become the connected network or global “waterway” powering trade finance.

“The vast majority of the world’s prosperous cities are connected to waterways that have provided unrestricted access to goods, technology, and new ideas for thousands of years,” said Lamar Wilson, CEO. “I chose the name Hijro to be representative of the waterways that support global trade, connecting siloed, antiquated IT systems and financial services to reduce friction between banks, businesses, and non-bank lenders who join our network.”

At the core of the Hijro Network is the Trade Asset Marketplace, a robust multi-bank, multi-lender marketplace for trade assets. The first-of-its-kind Marketplace leverages distributed ledger technology to drive security, automation, and efficiency in origination, distribution, tracking, settlement, and reconciliation of trade assets, with a focus on open-account trade. The Hijro Trade Asset Marketplace provides access to a global network of businesses, banks, and liquidity providers who power working capital solutions built on the Hijro Network.

The Hijro rebrand also includes a new website at hijro.com allowing businesses, banks, lenders, and trade platforms to request access to working capital solutions, to become a funder on the Trade Asset Marketplace, and to join the Hijro network as a partner.

Comments: (0)

Comment on this story (membership required)

Related blogs

Create a blog about this story (membership required)
visit www.aciworldwide.comvisit www.atos.netvisit www.response.ncr.com

Who is commenting?

Top topics

Most viewed Most shared
Saxo Bank's 'Outrageous Prediction': Bitcoin to peak at $60k next year before spectacular crashSaxo Bank's 'Outrageous Prediction': Bitco...
11906 views comments | 7 tweets | 7 linkedin
Deutsche Bank paper hails 'huge' blockchain potentialDeutsche Bank paper hails 'huge' blockchai...
8974 views comments | 15 tweets | 21 linkedin
PSD2: Laying the regulatory foundation for a new age in paymentsPSD2: Laying the regulatory foundation for...
7294 views comments | 17 tweets | 35 linkedin
Santander UK poaches Barclays innovation chief Michael HarteSantander UK poaches Barclays innovation c...
7177 views comments | 8 tweets | 17 linkedin
Alior Bank to use Open API platform and accelerator to create fintech marketplaceAlior Bank to use Open API platform and ac...
6997 views comments | 20 tweets | 11 linkedin

Featured job

Competitive base, double ote, benefits
London, UK

Find your next job