SoFi and protective team on life insurance for millennials

"This is a first in the industry: coverage in minutes without a medical exam in many cases, and at incredibly competitive prices," said Andrea Blankmeyer, SoFi's VP of Finance. "Protective has more than 100 years of experience providing valuable protection to nearly 8 million customers, and we're happy to work together with them to deliver what we think is the easiest experience for buying term life insurance."

Millennials, which comprise a large portion of SoFi's member base, are especially in need of adequate life insurance coverage as they hit major financial and personal milestones, like homeownership and starting families. According to 2016 LIMRA Ownership Study data:

Millennials are least likely of all generations to have existing life insurance coverage
One in three households would have immediate trouble paying living expenses if they were to lose their primary wage earner, with millennial households most at risk
Millennials overestimate the cost of life insurance premiums by 213 percent, causing them to delay getting coverage

"Protective is pleased to work with the talented team at SoFi on this innovative new product which is designed to meet the rapidly evolving expectations of younger consumers," said Aaron Seurkamp, Chief Sales Officer at Protective. "We have specifically designed the product to make it easy and convenient for SoFi members to get the financial protection they need."

The policies will be issued by Protective Life Insurance Company, which offers full customer support. Applicants who prefer to speak to someone in person will have the option of talking with a licensed Protective insurance advisor over the phone.