Rite Aid customers nudged to pay with American Express loyalty points
14 November 2016 | 2028 views | 0
Source: American Express
Rite Aid stores nationwide are now able to offer American Express Card Members participating in the Membership Rewards program the opportunity to use Membership Rewards points for eligible purchases.
Eligible American Express Card Members, who have accumulated enough Membership Rewards® points to pay for their purchase, will be prompted to use points for their purchases after they swipe, tap or insert a Membership Rewards-enrolled American Express Card in-store. Rite Aid is the first pharmacy chain to offer Card Members the opportunity to use Membership Rewards® points for their purchases.
“At Rite Aid, we know how much our customers value choice and convenience, which is why we are excited to be the first pharmacy chain to offer American Express Card Members the opportunity to use Membership Rewards® points for their purchases,” said Ken Martindale, CEO of Rite Aid stores and president of Rite Aid Corporation. “Thanks to our partnership with American Express, in one quick and easy motion, our customers can use the points they’ve accrued through the Membership Rewards® program for their purchases, saving them both money and time.”
American Express Card Members who are also part of Rite Aid’s free loyalty program, wellness+ with Plenti, will also have the option of using their wellness+ with Plenti points, in addition to using Membership Rewards® points.