Citi forges Asian partnership with Airbnb
04 November 2016 | 3706 views | 1
Citi, the leading global bank, announced their partnership with Airbnb in Asia, allowing Citi card holders from this region to have an immersive and authentic travel experience.
Airbnb is a trusted community marketplace for people to list, discover and book accommodation around the world. For Citi, this is also the first time the bank is collaborating with a home-sharing digital platform across Asia to benefit Citi card holders.
The partnership was launched in Singapore on October 25 and Citi card holders receive a S$50 discount on the first booking on a minimum spend of at least S$250. Cardholders can visit www.airbnb.com/citisg to enjoy the offer using the promo code "CITISG" during checkout. In the coming weeks the partnership will expand other markets across Asia including Australia, Indonesia, Taiwan, Thailand and the Philippines.
Founded in August of 2008 and based in San Francisco, Calif., Airbnb is a trusted community marketplace for people to list, discover, and book accommodation around the world — online or from a mobile phone or tablet. Airbnb connects people with more 2.5 million homes listed in more than 34,000 cities and 191 countries. More than 100 million guests have used Airbnb to date.
The announcement marks another key digital partnership that reinforces Citi's objective to be increasingly relevant in key digital ecosystems where the bank's' clients are increasingly active. In 2016, Citi has announced partnerships including Grab, Alipay, WeChat, Line and Lazada.
"Our strategy in consumer banking is to be the world's leading digital bank, which includes delivering a remarkable client experience in key digital ecosystems," said Anand Selva, Head of Asia Pacific Consumer Banking for Citi. "We have seen that the rapid adoption of mobile and other digital channels has truly transformed how people book their accommodation for business or leisure, and we are delighted to partner with Airbnb in Asia. Through this partnership, Citi will further drive growth in our cards business via new acquisitions and increased customer loyalty."