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Bud moves in to public beta

01 November 2016  |  3203 views  |  0 Source: Bud

Bud, a finalist at Banking Horizon’s Most Innovative Product 2016, has just launched their public BETA.

The platform allows you to use all of your financial services - banking, investments, savings and FX to name a few - on one screen. They say they are on a journey to build the ultimate financial assistant and that this open BETA is the next step.

The company, that’s been operating since september 2015, have enlisted disruptor companies like Nutmeg, Azimo and PensionBee in addition to some of the larger players like Western Union, to deliver their ‘all in one’ dream. Customers can now experience personalised insights based on their spending, with foreign exchange, investments, and pension integrations launching later this month. Bud’s CEO Ed Maslaveckas said that companies like Bud are the next step for personal finance.

“We’ve been working for over a year to create a marketplace of financial services, coupled with a smart assistant, that allows users to move simply between their products. I can check my Barclays account, transfer money and view my investments all on one screen. That’s the experience customers want.”

Bud is one company that doesn’t want to be a bank. In a recent interview with Kantox, Ed said: “We don’t want to be the next bank, we want to be the next tech giant”. By working with financial partners, from banks to fintechs, they aim to provide users with holistic unbiased insights, drawing on all of their financial products, to make better decisions. “People aren’t aware that their data is hidden from them” Ed continues “Bud brings all of that data onto one screen, and our visuals bring it to life in a way that helps people understand their money better.”

Bud is bringing their product to the market along with an ‘assistant’. This built in tech solution will give users instant access to the most relevant financial products at the right time. Bud aims to offer a truly unbiased service and works on behalf of its users so that they can make the market work for them.

Bud looks to enhance personal finance while, seemingly taking on the large comparison sites of this world, claiming: “No more price comparison websites, that's old news.”

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