The robo investor, which launched in April, is aiming to raise £1 million through Seedrs, the UK’s most popular crowdfunding platform, in return for a 9.3% equity share in the business.

Over 500 investors pre-registered to get early access to Wealthify’s crowdfunding round on 9th September; the company is currently at 56% of its funding target on day one of the campaign.

Investors can secure an equity share in Wealthify, with a minimum investment amount of £14. The crowdfunding campaign will be open for a maximum of two months, or until Wealthify hits its capital target.

Continuing its mission to democratise investing in the UK, Wealthify will use the capital to support the next stage of its customer acquisition and growth strategy, creating national brand awareness, introducing new sales channels and extending products and services to include pensions and other types of ISAs.

Richard Theo, Co-founder and CEO, comments: “When we started out on the Wealthify journey, our main aim was to open up the world of investing to everyone – and crowdfunding felt like a natural fit to help us achieve that goal. We’re delighted to be welcoming new investors to be part of the exciting next stage of our development. The fact that so many of our customers have chosen to become shareholders in Wealthify underlines the confidence that people have in our approach, even at an early stage.”

“Wealthify is all about creating a convenient and user-friendly investment service which gives people complete flexibility and control over their savings and investments. With interest rates now at an all-time low, it’s essential that UK savers wake up and start taking control of their financial futures.”