American Express (AXP) today unveiled its plans to work with Facebook to explore innovative new experiences to interact with Card Members in Messenger.
The concept demonstrated how American Express® Card Members could sign up to receive real-time notifications about their purchases, and important information about Card benefits and services related to those purchases, via an Amex bot for Messenger. For example, if a Platinum Card® Member purchases an airline ticket from Las Vegas to New York City, he or she would receive a purchase notification in Messenger and then may also receive a helpful reminder about how to access The Centurion® Lounge at the airport, as well as restaurant recommendations, courtesy of The Infatuation, for the upcoming trip. American Express expects to launch a pilot Amex bot for Messenger in the coming months for eligible U.S. Consumer and OPEN Card Members who opt-in to participate.
“As a long-time partner of Facebook, we’re thrilled to be working together to create an innovative experience for our Card Members on Messenger,” said Dave Wolf, vice president, Digital Partnerships & Development, American Express. “We know our Card Members appreciate the convenience of receiving information from Amex on digital platforms where they’re already spending time. The concept demoed today shows how we could help them stay on top of their purchases and take advantage of their Card benefits. The scale and flexibility of the Messenger platform makes it a powerful channel for us to explore new ways to connect with Card Members.”
“We're delighted to welcome American Express to the growing group of businesses and brands exploring bots for Messenger and creating concepts that show how they can enable their customers to experience seamless communication in Messenger threads. We believe that people will value the ease and convenience of being able to view their purchases and key benefits associated with them and we look forward to sharing how American Express is bringing this innovative new experience to life,” said David Marcus, Vice President, Messaging Products at Facebook.