orderbird, the leading iPad point of sale (POS) solution in the German speaking markets, closes a series-C financing round totaling more than 20 million Euros. Digital+ Partners, as lead investor, and METRO GROUP have together invested 16.5 million Euros as new shareholders and strategic partners into orderbird.
Concardis, a leading payment-provider in Europe who already invested in the company, takes part in this financing round via a secondary listing. orderbird’s aim is to use this money for product development and further expansion in Europe with a roll out in the French market this year
The involvement of METRO GROUP, a leading international retailer with its sales brand METRO Cash & Carry, a leading self-service wholesaler, underlines the company’s focus on digitalization in the restaurant and catering industry. orderbird and METRO together want to reach the same goal: ‘to make restaurant owners and caterers more successful via digital solutions’, says Olaf Koch, CEO of METRO AG. “This investment in orderbird is an important step to help our customers take further advantage of digital solutions. Our industry knowledge as well as our access to customers is what we bring to the table." METRO Cash & Carry is present in 25 countries worldwide and has access to 21 million active wholesale customers. Last year, the company started a program called “METRO Accelerator powered by Techstars” supporting startups with digital solutions for the restaurant, hotel and catering industry.
Digital+ Partners involvement means orderbird gains another knowledgeable partner. The investor will support orderbird in its aim to further expand it’s market leader position as a tablet based POS. “We are very happy to be able to share our know-how in realizing ambitious growth strategies in the FinTech industry with orderbird”, states Patrick Beitel, Co-Founder and Managing Director Digital+ Partners. “orderbirds technology, the exceptionally strong team, its growth plan and vision convinced us that we are investing in the global market leader of tomorrow.“
Marcus W. Mosen, CEO of payment provider Concardis and existing investor in orderbird: “Together with orderbird, Digital+ Partners and METRO GROUP we will transform the cash register to be the heart of a business - from Point of Sale to Point of Service for guests and restaurant owners and caterers. The digital life of clients today has different expectations of what a local POS can do. The connection of payment, customer communication with additional value, smart interactions and elaborate data analysis is what’s expected today.”
Since 2011, orderbird has provided the hospitality industry with digital POS systems with rich feature sets; such as, mobile ordering, real-time data analysis, cashless payment acceptance and accounting ready reporting. Digitalization at the Point of Sale (POS) is a big trend in restaurants and catering. “We especially thrive to offer small and independent restaurant owners and caterers new horizons - digital solutions are the perfect option. More than one billion Euro in sales are being booked annually via 9,500 orderbird POS systems. The investment in our company highlights the importance of orderbird as a central technology for the hospitality industry”, explains Jakob Schreyer, Co-Founder and CEO orderbird.
As a company orderbird faces a new set of exciting challenges: Just this year the startup grew from 120 employees to 200. At the same time it progressed from being a German company to becoming international, since it will soon be available in more countries. Seed investor and member of the supervisory board Carlo Kölzer, Group CEO 360T Group, highlights: “The company and its management show a tremendous development. From my point of view as supervisory board member, investor and mentor, I’m looking forward to the next level of growth and the internationalization with METRO.”
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