CARE will be one of the first organizations to accept donations through the Popmoney payment button on its website. People will also be able to make online or mobile donations via the network of more than 2,400 financial institutions that offer Popmoney and at Popmoney.com.

“Accepting donations via Popmoney will allow us to connect with more potential donors through the giving channels they prefer,” said Tolli Love, vice president of fundraising and marketing, CARE USA. “We will also be able to reduce the costs associated with processing donations, which means more money will go to fight the impact of poverty around the world.”

Popmoney: Charitable Giving allows consumers to donate to charities directly from their online or mobile banking account. This means it’s easier than ever for people to donate to the charities of their choice. Information is kept secure throughout the entire transaction process using industry-leading technology.

Popmoney offers a convenient, cost-effective way to accept donations. Contributions received using Popmoney are more convenient to process than checks, and more cost-effective than card payments. This can reduce the overall cost of fundraising, an important consideration for any charity.

“People’s expectations for how they send and receive money – or give money – have evolved rapidly. They want options that are quick and convenient,” said Tom Allanson, president, Electronic Payments, Fiserv. “By enabling digital donations through multiple channels CARE is staying right in step with the way people give today, and all parties benefit from a more efficient process.”