OnMarket targets wealthy Chinese investors with BMY Group

Source: OnMarket BookBuilds

OnMarket BookBuilds (OMB), the creator of the world’s first online portal giving investors free and fair access to IPOs, has joined forces with BMY Group to supply content to the news and finance organisation, which is dedicated to assisting Chinese in making local investments.

Chief executive of OMB, Ben Bucknell, said the company’s partnership with BMY Group, the largest financial and investment news hub in Australia for Chinese-speaking investors, will involve supplying content and co-promoting investment opportunities by offering BMY Group users access to the free OnMarket app and IPO investment portal.

“We are giving the BMY Group Chinese community the opportunity to invest directly in IPOs. Australian-born Chinese and naturalised Australians of Chinese descent have contributed to Australia’s economic prosperity for many generations. More recently, China has been Australia’s single largest source of Significant Investor Visa (SIV) migrants. We are delighted to increase the number and breadth of IPO investment opportunities to this important group of self-directed investors,” said Bucknell.

“The partnership has been announced to coincide with OMB’s latest promotion – that is - investors who join OnMarket between March 21 and April 30 will have the chance to win one of two $2000 prizes to invest in any OnMarket IPO,” said Bucknell.

Chief executive of BMY Group Eric Gao said: “The number of Chinese investors coming to Australia rose past the 1 million mark in 2015 and Australia now represents the biggest destination for Chinese investment. We are excited to be partnering with OnMarket in focusing on wealthy Chinese investors and providing them with the opportunity to invest in IPOs using OnMarket’s impressive platform and app.

“Our own products, BAO money, an Australian financial and investment website in Chinese, the Australian Chinese Financial Report, a monthly financial magazine, Investing AU, an investment matching portal for Chinese investors, provide our clients with professional financial analysis and research in the Chinese language and help Chinese investors choose suitable Australian financial and investment products.

“In 2015 alone, over 180,000 internet users and more than 30,000 registered subscribers looked to financial news, information and analysis provided by BMY Group through our comprehensive range of media platforms,” said Gao.

The OnMarket portal is completely free to investors: it’s free to sign up and free to bid and invest in IPOs. All of this can be done with a smart phone, which meets the key trend of investors managing their finances on mobile devices.

“We will offer BMY’s audience the opportunity to build wealth by investing directly in Australian IPOs, which, over time, have returned significant benefits to shareholders. Just in 2015, the 93 IPOs which listed on the ASX returned an average 23% to investors,” Bucknell said.

“Yet the vast majority of well-publicised listings are typically reserved for an invite-only group of investors – most Australians haven’t been able to get a look in to these IPOs. That’s where new technologies like OnMarket come in.

“Investors can easily swipe through the companies going public through the OnMarket platform, and if one interests them, members can see the prospectus and independent research about the company from analysts.

“OnMarket’s best-in-breed ‘More Info’ panel includes video interviews with management, company releases, third party research, and relevant press articles. It was designed in response to survey data that shows investors need 7.2 sources of information before making an investment decision and allows users to be truly self-directed,” said Bucknell.

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