In recent years, the demand for clients looking to align their values with their investments has increased dramatically. SRI has grown tenfold over the past 20 years—there are now $22 trillion in assets worldwide in SRI funds. In Canada alone, SRI accounts for 20% of all financial assets.

This will uniquely position Wealthsimple as one of the only online platforms in Canada offering socially responsible portfolios.

"We're committed to providing innovative investing solutions to our clients, including socially responsible options," says CEO and Founder Michael Katchen. "We're thrilled to help Canadians feel good about their investments morally, as well as financially."

The SRI portfolio is meant to serve as a potential substitute for a conventional Wealthsimple portfolio, spotlighting a best in-class, diversified investment strategy. The selected ETFs prioritize low carbon emissions, advance cleantech innovation, and promote sustainable growth in emerging markets. Options will include investments in the iShares MSCI ACWI Low Carbon Target ETF; iShares Jantzi Social Index ETF; Vident International Equity Fund; PowerShares Cleantech Portfolio; and BMO Mid Federal Bond Index ETF.