Preparing its card operations well in advance of the U.S. EMV liability shift deadline of Oct. 1, 2015, Commerce Bank—which is based out of Kansas City—looked to provide differentiated services, an added layer of security with smart card technology, and enhanced customer experiences by offering its customers the ability to receive an instantly issued EMV debit and prepaid card in branch - for both new cardholders and those needing a replacement card. The branches have been fully operational with offering instant issuance of EMV cards since late last year.

“Commerce Bank is committed to providing our customers with best-in-class service and security of payment cards, and we wanted to ensure that we were well-prepared to begin offering our customers EMV cards as soon as possible,” said Angela Finn, vice president and manager of Debit and Prepaid Products at Commerce Bank. “We have a very long-standing and valued partnership with Entrust Datacard and it was a natural progression to upgrade our services with them in order to offer our customers instantly issued EMV cards. We very much appreciate their continued support and forward thinking innovations that allow us to provide our customers with unprecedented security and service.”

Commerce Bank first implemented Entrust Datacard’s financial instant issuance software and hardware in 2006. The end-to-end solution includes the Datacard® CR500™ instant issuance system and flagship Datacard® CardWizard® instant issuance software.

“We very much value Commerce Bank’s longstanding partnership with us,” said Ray Wizbowski, vice president of the financial vertical for Entrust Datacard. “They were one of the earlier adopters of instant issuance as they very quickly realized the value it brought to them and their customers. It only makes sense that they were one of the first to ensure that they offered instant issuance of EMV cards as well. By offering in-branch instant issuance of EMV enabled prepaid and debit cards, Commerce Bank is providing their consumers with security and convenience, all while driving up their engagement rates, customer satisfaction and increasing their ROI.”

Entrust Datacard has a long history of successful implementations supporting over 300 EMV deployments, and over 25,000 instant issuance programs worldwide. In the U.S. alone, more than 3,400 financial branches have successfully rolled out EMV instant issuance; and over 5,400 branches or retail locations outside the U.S. are currently issuing chip cards - all utilizing Entrust Datacard® instant issuance solutions.