Cardlytics opens API to provide insights into card spending patterns
26 February 2016 | 2430 views | 0
Cardlytics today announced the availability of Cardlytics Platform Solutions to help marketers identify, reach and influence likely buyers at scale, and measure the sales impact of marketing campaigns using insights from purchase data.
Cardlytics Platform Solutions make the company’s first-party purchase intelligence - based on debit, credit and bill pay transactions - available through three services:
Cardlytics Audiences uses past purchase data to create custom audiences for campaigns across connected media, including display, mobile, video, social, email and TV.
Cardlytics Measurement uses actual purchase data to provide marketers with insight into the sales impact, both in-store and online, of marketing campaigns. This helps marketers measure and optimize strategies against sales without the need for complex attribution models.
Cardlytics Insights provide companies with a full-wallet view of their customers based on their actual purchase behavior, both inside and outside of their brand. These insights enable businesses to understand customer opportunity that enables better decisions across marketing, merchandising, store operations, real estate planning, and more.
“As marketers saw the value of the insights we were able to provide from our flagship offering, Cardlytics Direct, we recognized a significant opportunity to extend the impact of our intelligence platform beyond our native banking channel,” said Lynne Laube, COO and President, Cardlytics. “Cardlytics Platform Solutions utilize purchase intelligence from our partnerships with more than 1,500 financial institutions to make marketing more relevant and measurable.”
Customers can access Cardlytics Platform Solutions through the Cardlytics Gateway, a self-service dashboard, or license Cardlytics' Platform APIs as plug-ins to their own systems. This flexibility allows customers access to Cardlytics’ purchase intelligence in the way that works best for their business.