Fifth Third launches fast text game

Source: Fifth Third Bank

Fifth Third Bank introduces an animated mobile game to see just how fast you can text. The game promotes the speed of the Bank’s mobile banking app.

“We created a mobile banking experience through the Fifth Third mobile banking app that moves at your speed: now,” said Maria Veltre, executive vice president and chief marketing officer, Fifth Third Bank. “Our app takes the wait out of banking and gives you time for fun things like our new texting game.”

Fifth Third Bank understands that people love gaming, with about half of all adults saying they play video games regularly.* The Bank’s “TXT vs TXT” game reinforces the idea that faster is better in today’s mobile, connected world.

The Bank’s fast mobile app allows people to:

Access their balance without logging in, using the Now Balance simple swipe.
Make payments.
Transfer money with a few taps.
Deposit a check with just a hover.
Set up alerts with the swipe of a thumb.
Check the past 24 months of statements.
Log in with Touch ID for IOS.

Game players can test the speed and accuracy of their texting skills at in single-player, or head-to-head mode by challenging Facebook friends to beat their scores. Sentences become more difficult to text as the game levels progress and players can earn badges designed to tell their friends whether they’re a “Molasses Hands” or “Turbo Twiddler.”

“We live on our phones and spend a lot of time texting, so we wondered: Exactly how fast can people text?” said Jon Wyville, creative director and executive vice president for Leo Burnett Chicago, which created the game for Fifth Third Bank. "'TXT vs TXT' tests people’s skills, and fuels a little competition. We all want it fast whether in a text conversation or checking your balance on the Fifth Third Bank mobile app.”

A series of digital videos demonstrate how fast it is to bank on the Fifth Third mobile app in unexpected humorous ways. For example, you can see side-by-side comparisons showing that a check can be deposited faster than a hamster can eat five cheese balls, or an accordion player can play “Mary Had a Little Lamb.” The campaign includes television spots which will air during prime time throughout branch markets.

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