Would you like to tackle the year ahead with the help of an Apple Watch, or are you eagerly awaiting the latest Macbook? In an evolution of the rewards redemption experience in Canada, RBC Rewards is now offering clients a new way to purchase and redeem points for Apple products.

Avioners and other RBC Rewards clients can now purchase Apple products through the RBC Rewards website, and can use their RBC Rewards points or a combination of RBC Rewards points and a credit card to purchase Apple merchandise. In addition to classic Apple products, clients will also have access to new Apple products on the day of launch.

"We're thrilled to offer a seamless Apple experience to our clients through RBC Rewards," says Athena Varmazis, vice-president, Global Loyalty Programs and Rewards, Royal Bank of Canada. "The RBC Rewards program focuses on customer experience, and we're constantly working to deliver exceptional experiences like this to our clients. By working with an innovative company like Apple, we're helping to give our clients the choice and flexibility to redeem points for the products they love that suit their tastes and lifestyles."

According to the 2015 RBC Rewards poll, 43 per cent of Canadians said it was very important that their loyalty program allows them to pay for products and services directly with their points. By providing access to Apple's lineup through the RBC Rewards website, clients can use their reward points, or a combination of points and cash to redeem for a wide variety of Apple products