Robins Financial Credit Union, based in Warner-Robins, Ga., recently launched a new, enhanced website as part of it’s January 1, 2016 name change and rebranding.
The site, www.robinsfcu.org, features enhanced navigation as well as a responsive design for mobile users.
Robins sought a new website design and approach to navigation, providing members with an improved online experience. Management wanted to provide members with a more robust site that supported the credit union’s new brand, yet went beyond a simple re-skinning, The objective was not to just provide design, but to create a more intuitive and engaging experience while ensuring members have quicker access to a broad range of products and services. The responsive design makes the viewing experience consistent via any platform and is seamless from device to device.
“We want to make banking as easy and convenient as we can for our members,” said Amy Etheridge, Marketing & Digital Services Manager for Robins Financial Credit Union. “Part of our commitment to provide better banking is to grow and innovate, which we hope this new website helps us accomplish, while still offering the same exceptional services our members know and love.”
Robins hired Geezeo’s in-house marketing agency, Geezeo Interactive (GI), to plan, develop and design the new site. The GI creative team actively sought client input and collaborated closely with the Robins project team and management to improve site navigation, build a clearer member journey and craft an overall design that supported the credit union’s new visual brand. In addition to the site build, GI is providing hosting and it’s Voyager SEO solution.
Etheridge went on to say, “The Geezeo team has a well-established reputation in the financial services industry which we knew would translate to them being able to creatively tell our story through responsive design. We are extremely pleased with the end results and are excited to offer this new site to our members.”
“It was a pleasure working with Amy and her team, because they gave us the latitude to approach their needs differently, while addressing some of their unique needs,” said Jim Craig, VP Consulting Services for Geezeo. “With the site up and running we are able to give Robins the tools and resources to evaluate and measure the sites performance.”