World First, the international money transfer expert, has today announced the launch of a new partnership with leading national media outlet The Australian as it continues its global expansion strategy.
The agreement, which marks the business’ first international white-labelled partnership, will see World First provide a full end-to-end solution to The Australian, with its bespoke technology powering the publication’s international currency service and allowing its readers to save money on their cross-border money transfers and benefit from its award-winning customer service. The service will be called The Australian Currency Services.
The deal is another key milestone in the global expansion of World First, one of the world’s fastest growing payments companies which, since being founded by Jonathan Quin and Nick Robinson in 2004, transferred more than £6bn for more than 50,000 customers around the world in 2015 alone.
The business has established a strong track record in strategic partnerships having recently signed a similar white-labelled deal with Virgin Money in the UK which has already seen more than over 500 new customer registrations transfer more than £1.5m in cross border transactions in the 10 weeks since launch.
In November 2015, World First unveiled its ‘Pirates of the High Fees’ campaign in Australia which characterised the four biggest banks in Australia as pirates looking to take advantage of their clients. The campaign featured across public transport in Sydney and was brilliantly brought to life in Sydney’s iconic harbour with World First’s very own pirate ship.
Seth Harvey, Head of Partnerships at World First, said:
“The Australian is one of the leading media outlets in the world and we’re delighted at the prospect of partnering with them to help them offer a new, money-saving service to readers when making cross-border payments. Our ability to combine bespoke technological solutions with outstanding customer service makes us a unique fintech brand and ideally placed to meet the complex financial challenges of an increasingly globalised population. This white-label tie-up is another milestone in the successful execution of our international expansion strategy.”
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