Atos, an international leader in digital services, has today launched a next generation digital solution for retail financial services, Digital Customer Experience Transformation (DCXT).
The solution enables Banks, Wealth Managers and Insurers to attract, keep and grow the value of their customers with a class-leading customer experience platform and intelligent decision support to help customers better manage their financial affairs.
DCXT is an ‘as a service’ solution which combines Atos Analytics (Business Data and Analytics Platform) with market-leading offerings from Backbase (omnichannel digital platform), Yodlee (financial holdings aggregation) and Creative Virtual (natural language virtual assistance).
Each of these partners has independently been recognised as a leader in its field:
- Backbase this year was declared by Forrester to be the leader in Omni-Channel Digital Banking.
- Yodlee won a Monarch ‘Always On’ Innovation Global 250 award in 2015 and ‘Best Innovator’ award from Fintech in 2014.
- Creative Virtual was named a 2015 Cool Vendor by Gartner and won two Stevie Awards for Sales and Customer Service in 2014 for its virtual assistant technology.
Michael Davison, Industry Principal Financial Services at Atos, said: “The launch of Digital Customer Experience Transformation offers customers the opportunity to understand and manage their complete financial position in a single place. It’s a dynamic tool for personal financial management, enabling customers to set, track and act to achieve their personal financial goals.
“We chose to partner with Backbase as it provides the flexible, intuitive customer experience which is so important for Personal Financial Management services. Customers experience unique value when we bring this together with Atos analytics.
“Yodlee provides a financial holdings aggregation service which offers the same high levels of security as financial institutions themselves. This will enable them to deliver better value to the customer without compromising privacy, data protection or regulatory compliance.
“Banks, Wealth Managers and Insurers understand that their customers now expect value-added services which are delivered at a time of their choosing and on any digital device. This solution delivers on the promise both to empower the customer digitally and to drive customer retention based on value.
“It allows customers great flexibility to manage their personal finances in a way which reflects their lifestyle and preferences.
When signing up to the service, the customer gives permission for the solution securely to access as many of their financial holdings as they personally specify. Data then made available for analysis and presentation to them via the Backbase customer experience platform. The customer data enabling this is encrypted and held by Yodlee anonymously and securely.
Integration with Creative Virtual’s intelligent virtual assistant technology enables customers to interact with the solution in natural language to pose questions and ask for in-context information based on their current financial position and what they are trying to achieve.
Atos supports many of the world’s leading financial services companies through times of rapid change, enabling innovative customer engagement and improved operational efficiency.