This means that for the first time, U.S. businesses can connect their point of sale, online and mobile purchases in a single, EMV-compliant payments solution – a powerful proposition for omnichannel businesses, such as large retailers.

As the only truly omnichannel payments platform connecting e-commerce and point of sale terminals in a single dashboard, Adyen enables merchants to grow revenue through delivering a wide range of better shopper experiences, including:

The ability to buy online and pick up in-store – an approach that is generating incremental sales up to five percent for Adyen customers in Europe.
Enabling in-store shoppers to order out of stock items online – ensuring that merchants don’t lose sales due to out of stock issues.
Making it possible for online shoppers to return items in-store (and vice versa) – leading to lower levels of return fraud and greater cross-selling opportunities.
Furthermore, with this technology, merchants can accept all major card brands in both the U.S. and Europe, including Visa, MasterCard, American Express, Discover, Diners, UnionPay, and JCB, as well as other U.S. debit payment methods including Pulse and Star.

“The $22 trillion retail industry has been on the verge of delivering a true omnichannel shopping experience for years, but outdated and siloed payment systems have been in the way,” said Pieter Van der Does, co-founder and CEO of Adyen. “With Adyen’s omnichannel solution, forward-looking retailers will have the platform they need to surprise and delight shoppers with new experiences that also grow their revenue.”

Several of the top global apparel retailers, along with other leading brands such as Mango, Superdry, Burton, Crocs, Domino’s Pizza, O'Neill, Citizen M Hotels and others are already using Adyen's solution in multiple markets. These companies have seen sales growth, lower levels of fraud and lower costs, all resulting in millions of dollars of incremental profit.