With four major ‘first-in-market’ innovations launched at once, DBS Omni leverages digital innovation to bring about a safe, secure and joyful banking experience for DBS credit card customers via:

• Be instantly informed of your DBS credit card transactions, via notifications on your Timeline
• Track your personal finances effectively with Budget and Insight
• Instant redemption of cash rebates at any merchants globally, via InstaRedeem

With these innovative features on DBS Omni, customers enjoy greater peace of mind when spending on their DBS credit cards. Transactions are instantly and conveniently updated on their Timeline. InstaRedeem frees customers to enjoy Instant Redemption of their cash rebate at any merchants globally. DBS Omni also serves as a personal finance manager by allowing customers to set monthly spending via Budget and view categorised spending via Insight, all of which enable customers to truly be in control of their spending - all with a simple touch on their smartphones.

DBS Bank has and continues to invest considerable resources to drive innovation and digital banking, with many notable examples of first-in-market and award-winning initiatives in providing a joyful customer experience. Among them is the DBS Loan Centre mobile application, the first-in-town innovation enabling the entire loan application process to be completed within one minute using a smartphone virtually anywhere and at any time for a truly breakthrough banking experience.

Mr Ken Chew, Executive Director, Consumer Finance and eBusiness, DBS Bank (Hong Kong), said, “We are very excited to be sharing something new with our customers today. Our continued investments in innovation and digital banking show DBS’ commitment to staying relevant to the changing needs of our customers, who are spending more time online and on their mobile phones. DBS Omni enables us to introduce an innovative, yet simple and intuitive mobile solution to our customers in Hong Kong, so that our customers can perform DBS credit card transactions on the go, and with the convenience of their mobile devices.”