Bango (AIM:BGO), the mobile payments company, has expanded its agreement and integration with Microsoft Corp.
(NASDAQ:MSFT) to deliver carrier-billed payments across Windows 10 devices. As a result, charging payments to the user’s phone bills will become available to Windows Store customers.
With more than 110 million devices running Windows 10, consumers are using the Windows Store to acquire a vast range of applications and entertainment content that can be used across devices. For the first time, customers running Windows 10 on a PC or tablet will now be able to buy digital content by charging the costs to their mobile phone bill.
Bango is working in collaboration with Microsoft and mobile operator partners globally to ensure maximum coverage for this payment method. Specific operator availability will be announced as they are launched starting in January. Operators will benefit from unique Bango Boost technology, which analyzes and benchmarks a wide range of KPIs that grow payments success rates from carrier billing, in some instances by over 70%.
App stores are seeing the emergence of carrier billing as a vital enabler of mobile commerce globally, generating 3x – 10x increase in conversion rates. In September 2015, Progressive Research reported approximately 280 carrier billing routes live with app stores, with over 40% running through the Bango Platform.
Commenting on the announcement, Bango CEO Ray Anderson said:
“We have enjoyed our collaboration with Microsoft for the Windows Store, so it is a major milestone that Microsoft is now adopting this payment method across Windows 10. Operators using the Bango Payment Platform will get to market quickly and can then use Bango technology to maximize their Windows 10 revenue.”
Todd Brix, Windows Store General Manager, said:
“This addition to Windows 10 presents a new opportunity for app and game developers to reach millions of unbanked or under-banked consumers by enabling them to easily bill content to their existing mobile operator accounts. Bango offers our operator partners a sophisticated platform for launching, managing and growing carrier billing business in the Windows Store.”
Contributed | what does this mean?