Abu Dhabi-based ADS Securities is the largest brokerage by volume in the Middle East and one of the fastest growing forex and investment companies globally. The company will use BT Radianz Services to allow its growing international investor client base to access its new trading hub in New York, which opened in October this year.

BT Radianz Services are designed specifically for the global financial markets industry. They include connectivity and hosting services between and within trading venues, as well as the BT Radianz Cloud — the world’s largest secure networked financial community consisting of thousands of banks, brokers, investors and application providers.

As part of its international growth plans, ADS Securities will leverage a range of Radianz Services and BT’s global partnership agreement with Equinix, the world's largest colocation provider, to create a new trading hub in Equinix’s Secaucus (New York) data centre campus.

BT will host ADS Securities’ OREX trading system — the first proprietary, multi-asset online trading platform to be commissioned and developed from the Middle East — in the Equinix Secaucus campus. In addition to co-location services, BT will also provide hosted infrastructure such as high performance servers and switches, as well as managed connectivity to the platform on ADS Securities’ behalf. This will allow the brokerage firm to offer investors a choice of how to access its services:

• Via the BT Radianz Cloud, which links a community of thousands of financial services customers, accessing thousands of services and applications from more than 400 providers;
• Via BT Radianz Connect, which provides Ethernet point-to-point and point-to-multipoint connectivity between and within major global financial data centres; and
• Via the Internet, for lower cost access with managed in-built firewalls.
Philippe Ghanem, vice chairman & CEO of ADS Securities, said: “New York is recognised as one of the most important financial markets in the world. So extending our trading opportunities to this major financial district is a natural extension of our firm’s strategy to bridge flows from Asia, to Europe and North America.”

This new agreement between BT and ADS Securities builds on an existing relationship between the two firms. In 2012, BT was selected by the brokerage firm to host its trading platform in London. The latest contract is another example of BT’s ‘Cloud of Clouds’ vision, which allows large organisations around the world to connect easily and securely to the customers, applications and data they need, independently of where they are hosted. Reflecting the Cloud of Clouds approach, BT will manage third party performance delivery and security on ADS Securities’ behalf, all under a single service level agreement.

“With its Cloud of Clouds vision, BT is helping us to make our OREX trading platform accessible to thousands of customers in the BT Radianz Cloud, link-up with third party data centres, and provide connectivity to investors via the internet and headquarters in the United Arab Emirates. We look upon BT as a trusted, reliable and experienced partner that can help us achieve our growth strategies,” said Mr Ghanem.

Ashish Gupta, president, global banking & financial markets, BT Global Services said: “BT Radianz hosting and connectivity services are helping ADS Securities to grow its business and expand its global reach. By working with BT, the trading firm can now extend its client base and increase liquidity by leveraging an existing community of customers, both within the Equinix data centre ecosystem and in the BT Radianz Cloud. We are delighted to once again work with ADS Securities, combining talent, technology and tools with sector expertise to help the brokerage firm to realise its international ambitions.”