Fukushima Bank boosts productivity with iPad sales app

Source: Magic Software Enterprises

Magic Software Enterprises Ltd. (NASDAQ and TASE: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, today announced that Fukushima Bank has deployed an iPad sales force automation (SFA) solution powered by the Magic xpa Application Platform.

Developed by Magic partner, CCU Co., Ltd, the iPad solution has increased the bank’s sales force productivity by 30-40%.

Fukushima Bank’s iPad sales force automation app enables the bank’s sales employees to effectively manage their customer contacts, activities and customer histories from inside and outside the office. By upgrading their original app from CCU which ran on Windows Mobile phones to iPads, the bank was able to take advantage of the iPad’s larger touch screen and also switch to a proposal-based sales style. CCU completed the project which included migration from a previous version of Magic’s application platform (uniPaaS) to Magic xpa in just two months.

"With over 200 users, we were very pleased by how quickly and smoothly the migration went. The iPad app provides all the features that we were looking for and the fast deployment enabled us to start generating a return on investment within a short time,” stated Ryoujun Watanabe, Sales Management Division at Fukushima Bank.

"Fukushima Bank understands that enterprise mobility solutions require frequent updates to continuously improve their effectiveness," states Hiroki Aoyama, President and CEO at CCU. "Magic’s rapid cross-platform development platform gives us the flexibility to quickly adapt our solutions to meet changing customer requirements and take advantage of the latest technologies.”

Toshio Sato, President at Magic Software Japan added, “We’re pleased to have CCU as a Magic partner and congratulate them on another successful project. This project shows how Magic xpa is an excellent choice for all types of organizations who want the flexibility to migrate to new platforms to increase the productivity of their mobile workforce.”

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This content is contributed or sourced from third parties but has been subject to Finextra editorial review.

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