Findity and Twinsoft form mobile marketing partnership

Source: Findity

Findity and the Twinsoft has signed an agreement on cooperation on marketing in the mobile channel.

Merchants can now perform campaigns to their customers directly in Findity's mobile applications or via their own mobile channels and existing mobile wallets, as for example Apple Wallet for iOS and Passwallet for Android.

The partnership give merchants a digital tool for simple, fast, and secure creation, distribution and analysis of their creative mobile campaigns using coupons, deals, digital stamp cards, gift cards and vouchers, invitations and tickets.
“Our partnership with Twinsoft will give users more attractive and relevant offers. The agreement enables a new mobile channel to consumers where offers and marketing information can be updated in real-time”, says Per Einarsson, head of business development at Findity.

The digital mobile format is based on the industry standard for digital passes from Apple and works on all mobile platforms; Android, iOS and Windows. With the solution from Twinsoft these mobile passes are updated in real-time via an online and mobile channel unique to each user. Geo-information via GPS or beacons can be linked to offers and coupons. In addition, redemptions can quickly and securely be handled via included features or via already integrated systems such as the Swedish redemption system from ClearOn (former Kuponginlösen).

“The agreement with Findity and their market leading services and technology for digital receipts is exciting. Via Findity's own applications, customers own apps or standard mobile wallets as Apple Wallet and Passwallet, now many more consumers can get competitive offers based on campaigns initiated using our technology for mobile marketing”, says Leif Nordqvist, CEO of Twinsoft.

The Twinsoft solution and services enables businesses to create, distribute and analyse their mobile coupons and other types of digital marketing materials on their own. The service is managed via an intuitive web interface and can also be run on a tablet or smartphone.

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