Called HailoPay, it is a simple, safe and secure mobile payment gateway for passengers to pay for black cab journeys hailed off the street.

HailoPay is a completely free service for both passengers and drivers. It means that passengers can easily pay for journeys via card and don’t have to divert their journeys via a cashpoint. For drivers, they have a quick and elegant payment solution and no longer have to install bulky or expensive card reading machines.

HailoPay allows passengers to use their smartphone to pay for the journey with a credit or debit card by visiting a secure site, entering their driver’s badge number and confirming the payment amount. There is no need to hand over a card or mobile device, meaning a passenger’s possessions and card details remain secure. Upon completing the payment, the driver receives a notification and the passenger receives a receipt on their device, which can be sent via email. HailoPay also gives passengers the flexibility to split fares between friends, or pay part in cash and part with mobile.

Andrew Pinnington, CEO of Hailo said: “The taxi industry is far from a cash-only, technophobic trade. In the past four years, the Hailo app has facilitated mobile and card payments for almost 9 million journeys in London, and now, through HailoPay, all London black cabs have the ability to accept mobile payments for passengers hailing off the street.

“HailoPay is the latest innovation we’ve introduced to the taxi sector to create a service that is quick, simple and most importantly secure for both passenger and driver. We’re offering this service at absolutely no cost to passengers and drivers, as part of Hailo’s commitment to create a world class taxi service for London that is 100% safe, 100% reliable, and 100% accessible. Working together with drivers we’ll continue to innovate and deliver a world class taxi service for London.”