Source: D3 Banking
D3 Banking, a leading innovator in data driven digital™ banking, announced today that Memphis-based First Tennessee Bank licensed its digital banking platform. D3 Banking offers a comprehensive, innovative set of digital services accessible from any digital device including laptops, smartphones and tablets.
The platform will help First Tennessee Bank reduce costs and complexity while offering a consistent, personalized user experience for its 438,000 digital banking customers.
Bruce Livesay, chief information officer at First Tennessee’s parent company, First Horizon National Corporation, commented, “Our mission is to be the best at serving our customers, one opportunity at a time, and no channel is more vital to being able to deliver on that promise than digital. We performed an extensive review of the industry’s digital offerings and found that our business and technical strategies most closely aligned with that of D3 Banking. They distinguished themselves with a complete set of banking services, architected for timely integration, accessible from any digital device and powered by a data analytics capacity that will help us personalize our assistance to our customers. ”
D3 Banking’s data analytics allow users to get a complete view of their financial patterns and planning while offering First Tennessee Bank the ability to retain and analyze this data to provide personalized advice and services for its customers. Its single platform enables the bank to maintain control over fundamental banking services such as account-to-account (A2A) transfers, person-to-person (P2P) payments and bill payment services, lowering costs while creating a better customer experience.
"Our scalable and proven architecture offers First Tennessee Bank the ability to embrace a future that will have exponentially more digital activity than is seen today,” said Mark Vipond, CEO of D3 Banking. “Our highly configurable solution will allow the bank to establish a competitive advantage, control their future and decrease the cost of their digital services. Customers will have a single, consistent user experience with intuitive design and powerful analytics at their fingertips, no matter what digital device they use.”
With the digital landscape rapidly evolving into a consortium of devices and associated functionalities, the approach used by many organizations that requires multiple products and heavy customization is unsustainable. D3 Banking provides a flexible digital banking platform that can be tailored for every financial institution’s business goals. This gives financial institutions an unprecedented level of flexibility and choice when it comes to addressing the needs of a growing number of users, demographic segments and access points.
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