The simple and convenient mobile payment solution, also known as Carrier Billing, will allow Zain Bahrain’s customers to purchase digital and virtual content via their mobile phone by using their pre-paid credit or charging the transaction to their post-paid bill.

Fatima Haider, Marketing Specialist at Zain Bahrain commented, “At Zain, we are focused on bringing new innovative Digital Services to our customers that have the ability to deliver an improved end user experience. Direct Operator Billing is the latest service that will give our customers a seamless and secure way to pay for online content through their mobile phone with no need to create an account or input card details.” Fatima Haider continued, “The launch of Direct Operator Billing in partnership with SLA Mobile will allow our customers to connect with a variety of online merchants using a payment solution that they can trust.”

Nic Stirk, CEO of SLA Mobile commented, “We are delighted to have integrated with Zain Bahrain to provide them with Direct Operator Billing. The mobile payment solution will attract new customers who previously were unable to pay for online services via their mobile phone. We continue to work Zain Bahrain in order to connect them to our portfolio of content providers as we are committed to bringing new revenue streams to both Zain and our partners.”

Zain Bahrain customers can use Zain’s Direct Operator Billing capability “Zain Pay” with major app stores such as Windows Phone Store and Samsung Galaxy Apps as well as local and international merchants. Further announcements of the availability of Direct Operator Billing within the Zain Group will be made in the coming months.