From SourceMedia’s Banking Analytics Symposium, FI Navigator formally launched its banking vertical data and analytics platform and announced the availability of its initial module on mobile banking.
Accessible via cloud-based subscription, FI Navigator’s platform contains data on more than 13,000 financial institutions and the Fintech companies that serve them.
The FI Navigator mobile banking module provides an unprecedented level of vertical intelligence on the nearly 6,000 financial institutions currently offering mobile banking, as well as their identified vendor providers. When aggregated as market analytics, the mobile banking data provides:
- Vendor analytics including: market share position and accretion; client churn rates; customer utilization; customer satisfaction; and client demographics; and
- Industry analytics including: industrywide or segment mobile adoption; customer utilization and satisfaction; and detailed mobile feature provision.
In addition, the data can be sharpened to provide bank and credit union specific peer comparisons (FI analytics) on mobile banking performance and offering.
"FI Navigator provides a unique set of data that is useful for financial institutions looking to benchmark their mobile banking performance and for Fintech providers in need of competitive information to improve their sales efforts," according to Ron Shevlin, Director of Research at Cornerstone Advisors, and author of the book Smarter Bank.
“Our mobile banking module provides an entirely new dimension of quantitative intelligence, giving technology providers and FI executives an unprecedented view of the industry landscape, performance and trends,” said Steve Cotton, CEO and founder of FI Navigator. “Mobile banking represents just the first of a host of analytics modules that FI Navigator will bring to market to cover financial institutions’ range of service offerings and channels.”
Cotton, along with Curry Pelot, FI Navigator’s CIO and co-founder, leverage an extensive background in web-based banking analytics to develop the company’s powerful data and analytics capabilities. In 2001, the duo founded BancIntelligence, a Software-as-a-Service bank analytics firm that provided profitability and market analyses to more than 600 financial institutions and was later acquired by Fiserv in 2007.