TD Bank Group and Flybits today announced an exclusive agreement within the Canadian financial services industry to collaborate on providing TD customers with more personalized mobile banking experiences.
The Flybits cloud-based software program transforms mobile apps to deliver rich, contextual experiences to each user, including personalized financial advice - where and when they need it.
"A key focus for TD's digital roadmap is to create more intuitive, personalized experiences that make customers' lives simpler," said Rizwan Khalfan, senior vice president and chief digital officer, TD. "Our agreement with Flybits is another example of TD demonstrating its commitment to enriching customers' lives through innovation. We're elevating our customer-centric approach by bringing in-the-moment experiences to each individual depending on their situation and needs."
The Flybits solution will help better inform customers when making financial decisions by providing relevant content and services. There is also the potential to create exclusive mobile experiences at sponsored events, and with local merchants, all through a trusted, digital concierge that protects user privacy and meets the safety and security standards of TD.
"We are excited to work with TD to bring Flybits technology to TD customers in Canada," said Jerry Rudisin, CEO at Flybits. "Tailored, customized, and predictive experiences are becoming an expectation of consumers especially in financial services, and we look forward to collaborating with TD to help stay ahead of that demand."
Under the terms of the agreement, TD will have an exclusive distribution arrangement within the Canadian financial services industry to use the Flybits software in its mobile apps. When integrated with the TD mobile banking app, the capabilities that Flybits enables will be the first of its kind offered in the Canadian banking sector.
Additional details around the design and functionality of TD mobile banking app and how the Flybits solution is integrated and used will be made available in early 2016.