Avoka, the leader in digital customer acquisition for the financial services industry, has today launched Avoka Transact Bundles, a frictionless way for retail financial institutions and wealth managers to onboard customers onto multiple products from one digital application.
The new offering will be demonstrated at FinovateFall 2015, with Avoka continuing to set the bar for FinTech innovation following three consecutive Finovate event Best of Show titles.
“180 million product on-boarding transactions are completed by retail financial institutions each year in the U.S.A alone,” says Philip Copeland, CEO, Avoka. “But typically, each account or credit card requires a separate application, and the bank misses a huge opportunity to cross-sell multiple products at the time of initial account opening.”
Avoka Transact Bundles is a code-free way for banks to create a unified customer experience. It focuses first on capturing customer identity information, then connecting the individual customer to specific bank products of interest and assembling a “bundle” of applications to be submitted to the bank’s account processing systems, without the customer having to enter duplicate information. With Avoka Transact Bundles, a bank can design the experience its customer wants, independent of the limitations of its core systems, rapidly increasing cross-sell rates.
Avoka Transact Bundles is part of Avoka Transact for Financial Services, Avoka’s omni-channel digital business platform. It combines Avoka Transact’s frictionless omni-channel customer engagement, with the ability to rapidly test, learn and iterate to optimize customer acquisition results.
Finovate Fall will take place at the New York Hilton Midtown from 16-17 September 2015. Avoka will be presenting Avoka Transact Bundles in Session 4, on Wednesday 16 September 2015.