Perk.com Inc. (TSX:PER) (“Perk”), a leading cloud-based mobile rewards platform provider, announced today the launch of Perk Plastik, a new prepaid debit card that runs via the Discover Network, allows users to convert Perk Points into money available to be used at any retail or online establishment.
Perk has issued the card in partnership with globally recognized company, Marqeta.
Perk members can enroll in Perk Plastik using the latest version of Perk Wallet, which is available through the Android Play Store or iOS App Store. The card will be linked directly to the member’s account where Perk Points can then be directly transferred into funds that are accessible through the card. Members can use Perk Plastik anywhere Discover is accepted.
Ted Hastings, CEO of Perk, stated: “We are very pleased to launch Perk Plastik. Since the roll-out of the program on July 16, thousands of members have selected the Plastik option. We have received overwhelmingly positive feedback from our members in this relatively short period of time about the ease of use and accessing more avenues to spend their rewards. With Perk Plastik, we provide our members with greater personal financial flexibility and versatility when it comes to redeeming their Perk Points. Providing options in the form of rewards we offer a competitive advantage over any rewards platform with a defined set of rewards in a catalog, this drives user engagement and entices new members to utilize our apps.”
Mr. Hastings continued: “Perk Plastik is also aligned with our long-term strategy with our advertising partners as we can provide even more value and insights to our advertisers looking to understand whether their advertising is having an effect on in-store purchases. Perk Plastik is better for our consumers, better for advertisers and as a result increases the adoption of our platform. We are proud to partner with Marqeta and Discover in this endeavor and will continue to seek additional opportunities to expand our network and improve the Perk brand.”
Omri Dahan, CRO of Marqeta, commented: “We have found that merchants today are not looking to change their point of sale to accept reward points as payment. Marqeta is able to convert points in real time helping Perk to provide its members with greater options for spending their rewards. We look forward to a long business relationship with Perk and are proud to be a part of Perk Plastik.”