Australian retail technology specialist, Lokket has teamed up with Eagle Eye Solutions (Asia Pacific) to pioneer mobile engagement solution for Australian retailers by integrating Apple Wallet (formerly Passbook) with Chip & Pin (EMV) known in Australia as Eftpos.
Creating a closed loop mobile engagement automation platform redeemable at existing credit card terminals.
“Consumers are increasingly mobile-first when it comes to making purchase decisions. By marrying real-time personalized mobile marketing messages with existing in-store redemption tools such as Chip & Pin (EMV) terminals, eliminates a lot of the headaches for retailers,“ said George Kaloudis, CEO & Founder of Lokket.
Our Wi-Fi analytics tells us that the iPhone is the most popular smartphone used by consumers in Australia, and Apple Wallet is set up on every device to receive personalised proximity based mobile promotions that can be easily stored and redeemed. Utilising Chip & Pin (EMV) for redemption of promotions and stored value makes the sophisticated mobile engagement solution easily accessible to retailers and brands.
“Apple Wallet makes it easy for retailers to engage mobile users without the complex and costly exercise of App development. Our innovation is already capable of redemption through the merchant terminals provided by major financial institutions giving over 200 integrated retailers easy access to Australia’s most disruptive mobile technology” said George Kaloudis.
The Lokket Engage solution includes integration with EESAP’s AIR platform that allows the delivery of relevant offers, vouchers and rewards to consumers in real-time, in a simple and secure way, across multiple media including email, SMS messaging and Apps. Promotions can be redeemed securely by the consumer through any enabled point of sale channel.
The Lokket Engage mobile platform has already supported a number of major shopping mall operators and retailers as well as brand campaigns including Four’N Twenty, Melbourne Cricket Ground, and Nando’s.