Dow Jones & Company (NYSE: DJ) today announced the launch of "Dow Jones Wealth Manager Direct," a relationship-building solution designed for branch offices and independent financial advisers.
Modeled on Dow Jones Wealth Manager - an enterprise-based solution - "Dow Jones Wealth Manager Direct" arms financial advisers with frequent, substantive reasons to contact clients and deepen relationships. The fully hosted solution can be deployed within hours of setup.
"Dow Jones Wealth Manager Direct will ensure that all financial advisers, regardless of their location or size of their practice, can quickly begin delivering a higher level of personalized service that reinforces their position as the "trusted adviser" of their high-net-worth clients," said Joseph Lanza, vice president, sales and marketing, Dow Jones Newswires - Americas. "We are pleased to already be working with several firms to implement this client relationship building solution."
"Dow Jones Wealth Manager Direct" automatically matches client information -such as professional and personal interests, portfolio holdings, and investment objectives - to Dow Jones' news stories and information. The service continuously searches and selects articles of interest to clients and prospects, and displays the information in individualized client profiles. The adviser then can reach out to clients about the topics they care about most, via email, phone call, client meeting or other channels.
"Dow Jones Wealth Manager Direct" is accessed using a Web browser, with no need for on-site installation or maintenance. Users can begin building client profiles and contacting customers within minutes of signing up. The service draws on the leading news sources from Dow Jones, including Dow Jones Newswires, The Wall Street Journal, SmartMoney and Barron's, as well as other prominent third-party publications.
Research makes clear the benefits of regular client contact. The study, "Capturing the High-Net-Worth Investor," from CEG Worldwide, found that frequent, high-value client contact significantly raises the number of referrals and assets for advisers. For example, clients who were called by or met with their adviser at least three times a year were 60 times more likely to give their advisers more assets and referrals than those contacted less than three times. By empowering advisers to address every client's every concern every day, "Dow Jones Wealth Manager Direct" provides a wealth of opportunities to deepen client relationships and grow business.