Chase today launched its redesigned chase.com home page, making it faster, simpler and more personalized for the bank’s customers.
“We’re excited to bring the look and feel that customers love on the Chase Mobile® app to their desktops and tablets.”
“We just made it easier for our customers to live and bank the way they want,” said Gavin Michael, Head of Digital for Chase. “We’re excited to bring the look and feel that customers love on the Chase Mobile® app to their desktops and tablets.”
Chase began its digital transformation last year with the redesigned Chase Mobile® app, which currently ranks #1 among banking apps in both the Apple App Store and Google Play and is regularly among the top 100 of all iPhone apps. This journey will continue to the online channel for more than 37 million customers who actively use chase.com, the most visited banking site in the U.S. according to Compete.com.
“Chase’s home page redesign is another step forward in showing that a bank can effectively connect with customers one-on-one, in an engaging, personal way. And its modern design is bound to turn heads,” said Mark Schwanhausser, Javelin’s director of omnichannel financial services.
The new home page – available in English and Spanish – uses simple navigation and modern design to make it easier for customers to find what they are looking for. And the experience is consistent across desktop and tablet devices.
Here are the 5 ways the home page just got better for customers:
- Feel at home: Localized images personalize the site for returning visitors
- Take a scroll: Customers can scroll – like any newsfeed – down the home page and have access to relevant content
- Navigate with ease: The easy-access menu stays clearly in sight as customers scroll down the home page
- See the choices: Customers can find which checking accounts, credit cards or mortgages best fit their lifestyle
- Learn from both experts and customers: News & Stories’ timely advice and insights move to a more prominent place
Later this year, chase.com will begin enhancing the account pages and other features customers use when they sign in.
“If customers like the new look and feel of the home page, they’re going to love when they see what’s behind the sign in as we begin to roll the new account experience out later this fall,” Michael said.
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