VietinBank targets teens with Hello Kitty card and rewards

Source: JCB

Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) and JCB International Co., Ltd. (JCBI), the international operations subsidiary of JCB Co., Ltd., officially held a magnificent launch event for the VietinBank-JCB Hello Kitty Card with Hello Kitty as theme on June 19 2015.

The card targets young customers and ladies who are fond of the cute Hello Kitty.

In addition to the features of international credit card such as making payment via Internet or merchants' POS; money withdrawal at ATMs, Hello Kitty card is a key opening up a world of marvelous Hello Kitty gifts. VietinBank-JCB Hello Kitty Cardmembers get Hello Kitty related rewards when they spend with the card. Making purchases at any JCB merchants, cardmembers earn points to be converted into attractive Hello Kitty gifts such as a suitcase, backpack, water bottle, and toothbrush kit.

Cardmembers also experience many optimum utilities such as special discounts at partner merchants of Vietinbank, JCBI and Sanrio Wave - Hello Kitty patent management company, JCB Plaza customer service network that provides support for travelers at 62 locations around the world, customer service 24/7 in English, Vietnamese and Japanese and special concierge service (applicable for Platinum card only).

At the same time, VietinBank-JCB Hello Kitty Card is also a ticket for joining Hello Kitty festivals held in Vietnam with lots of furnishing offers. Enjoyable activities and precious moments falling into Hello Kitty magic world are most of little girls' desire all over the world.

Hello Kitty is a very popular character not only in the Japan market where she was born, same as JCBI, but also in international markets including Vietnam. VietinBank is the first and unique bank issuing Hello Kitty card in Vietnam. The cooperation among VietinBank, Sanrio Wave and JCBI promisingly satisfies millions customers and their family.
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